How a 2012 Presidential Campaign Ran on Amazon’s Cloud
Grazed from Forbes. Author: Joe McKendrick.
Cloud computing is pitched as a great solution for applications that are temporary or run on bursty workloads. What could be more temporary and bursty than a political campaign? Amazon’s Jeff Barr just revealed that President Obama’s 2012 re-election campaign’s technology was running on the cloud — Amazon Web Services’ cloud, to be exact.
“The campaign’s technology team built, deployed, ran, and scaled up their applications on AWS,” Barr reports at the AWS blogsite. “The campaign used AWS to avoid an IT investment that would have run into the tens of millions of dollars.”…


Automation software for IT has always been an important, if low profile, part of the IT management tool box. Building automation sequences using software tools to make IT tasks that were formerly complex series of steps to accomplish regular tasks has always been a highlight of the capabilities of automation tools. But with the move towards cloud computing and on-demand provisioning of cloud services, automation moves from the category of nice to have to absolutely critical for success.