Churn risks rise when customers don’t reap full benefits of the cloud
Grazed from TechTarget. Author: Lynda Stadtmueller.
When customers only dabble in cloud services, they fail to realize the full benefits of the cloud. This isn’t just a philosophical problem for providers; unmet expectations lead to customer dissatisfaction and a tarnished brand. In part one of this two-part tip, "If companies using cloud computing only dabble, providers may suffer," expert Lynda Stadtmueller outlined the challenges providers face from "cloud dabblers." In part two, she discusses how providers can prevent and mitigate these challenges.
The practice of "cloud dabbling" can be problematic for enterprises, since their first impression of cloud services is often dampened by unrealistic expectations for such noncommittal usage. In turn, the blowback that follows these disappointments and dashed hopes spells trouble for cloud providers as well…


CloudNOW, a nonprofit worldwide association founded by Jocelyn DeGance Graham has given 2013 top predictions regarding cloud computing. CloudNOW is working for the overall professional development of women with a focus on using technology by providing forums and platform for networking, knowledge sharing, counseling, mentoring, and economic growth. The forecasts were authored by CloudNOW members and advisors Lori MacVittie, Jocelyn DeGance Graham, Bernard Golden, and Margaret Dawson.
Today, most large online services aren’t hosted on a single server. Amazon, iTunes, and Xbox Live are all run on countless networked servers all over the world. There is a lot of benefit to splitting up the load over many different servers and locations, but cloud computing also has its own problems, such as latency and stability. Top network engineers are working on smoothing out problems as they arise, and Netflix just made a big step in helping cloud services become more resilient.