Storage – the crack cocaine of cloud computing
Grazed from GigaOM. Author: Barb Darrow.
Storage price slashing continues as Microsoft meets cuts Google and Amazon traded last week. There’s method in this madness — lots of businesses have yet to test the cloud, and cheap storage is a way to attract those newbies. And once they’re hooked, watch out!
Okay, the analogy is imperfect, but, it is becoming clear that storage is the easiest way to get new customers into a given cloud. And, once they’re there, Amazon, Google, Microsoft can woo them with fancier (and pricier) higher-end services. The thinking is: Get them started with cheap storage, move them to compute and right on up the stack to data warehousing and analysis. Then you really have them hooked…


Aereo, a TV-on-the-go service that relies on small antennas, is getting a lot of legal attention. The bigger story should be how it is using economic breakthroughs in computing to offer a new form of TV.