Google, IBM Cloud Charge Pressures Amazon, Rackspace
Grazed from Investors.com. Author: Rheinhardt Krause.
Stiffer competition and consolidation is in the air in the cloud. Smaller service providers, such as Rackspace Hosting (RAX) and privately held SoftLayer, loom as takeover targets as more tech giants — including IBM (IBM) and Google (GOOG) — expand in the cloud computing market. Large tech players have the scale — massive data centers packed with servers — that enable them to cut prices. They’re likely to dominate the cloud services market, says James Staten, an analyst at Forrester Research.
"Cloud does favor scale; the top players have it in orders of magnitude that others can’t come close to," Staten said. "To compete with the Amazons of the world, they’re going to need scale and to build out data centers in front of customer demand." Amazon.com’s (AMZN) Amazon Web Services (AWS), the fast-growing cloud computing arm of the online retailer, faces a new challenger in Google. It’s expanding its Google Compute Engine cloud service…


Cloud Technology Partners, the leader in transforming businesses with cloud solutions, today announced the appointments of David Linthicum , Lisa Noon and Brian Ott to its executive team. The addition of such well-known and highly respected thought leaders and technologists demonstrates that Cloud Technology Partners is not only universally recognized as a global leader in cloud strategy, design and delivery, but also prides itself on bringing together the industry’s premier cloud experts to work collaboratively towards a common goal: to provide clients with the cloud solutions that position them to be more innovative and competitive in their respective markets.