Here’s what you should look for in billing from cloud services: Forrester

Grazed from ITWorldCanada. Author: Gary Hilson.

The subscription billing market for technology services is growing, according to a new report from Forrester Research, and enterprises looking to offer eBusiness offerings to customers have a lot of options when choosing a platform partner. The Forrester Wave: Subscription Billing Platforms, Q4 2015 found that the subscription market is growing as more eBusiness professionals across different industry verticals see the benefits of using more complex billing services. However, it noted that vendors differ significantly when comparing their B2B and B2C strategies, cloud architecture, usage-based business model capabilities, financial reporting and integration strategies.

Cloud computing, mobile devices, and the Internet of Things (IoT) are pushing companies to try out new product offerings that combine software, hardware, services and content while figuring out how to best monetize them, according to Forrester, and that means they are shifting from one-time perpetual sales or fixed monthly subscriptions to consumptions that blend one-time, subscription and usage-based billing, a shift that reflects how relationships with customers are changing to long-term partnerships, and that many companies are becoming more software-driven…

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