Amazon, Microsoft Invest Billions as Computing Shifts to Cloud

April 29, 2016 Off By David
Object Storage

Grazed from TechWire. Author: Ángel González

Local behemoths Amazon.com and Microsoft, as well as other tech firms that rent out computing power and storage, are rapidly becoming some of the biggest spenders in the corporate world, as they lay down the bases for a future in which most computing will take place in the so-called cloud. These companies are spending billions in acquiring or leasing the data centers that embody the cloud and employing the thousands of engineers that operate the new technology.

The ramp-up was spurred by the widespread adoption of mobile computing, as smartphone and tablet-toting consumers wanted their data accessible from anywhere, including Netflix movies and music from Spotify. But it became massive when large companies started shunning their own server farms for those operated by tech giants, a phenomenon that took off a couple of years ago…

“There’s tremendous demand,” said Scott Kessler, deputy global director for equity research at S&P Global Market Intelligence. And, he says, there are very few companies besides market-leading Amazon, Microsoft or Google with the pockets and the expertise to handle the huge outlays of capital and talent required…

Read more from the source @ http://www.techwire.net/market-news/amazon-microsoft-invest-billions-as-computing-shifts-to-cloud.html