Could Moving to the Cloud Be Beneficial for Your SEO?

April 26, 2016 Off By David
Object Storage

Cloud computing is becoming more and more popular, with many businesses of all sizes migrating to the cloud in order to save money and become more efficient. With the cloud, it’s possible to store data online without the need for a physical server, making it easier and cheaper for businesses to collaborate with others and save on costs when it comes to data storage, employing staff and a number of other things.

But, can switching to the cloud improve your business’ SEO strategy? It turns out that yes, it can. The level of collaboration within the cloud has made it much easier for businesses to access better SEO services and professionals…


Cloud Computing and Collaboration

Before cloud computing, to access the services of an SEO professional a business would need to find someone who was close by, or at least willing to travel to the offices to work – something that could prove quite costly, especially if your business is covering their travel and accommodation costs. However, cloud computing offers a level of collaboration that was previously unachievable. Because all you need to access your data is a device with an internet connection, it’s possible to employ the best SEO professionals from all over the world and still get the same results. For example, no matter which country you’re based in, you can easily employ professionals from clickintelligence.co.uk to improve your SEO and link building strategy.

Cloud Computing and Freelancers

Thanks to the cloud, it’s now inherently easier for freelancers to find work, and vice versa. Freelancers and remote workers can be hugely valuable additions to your SEO strategy, especially content writers and social media posters. Using home-based, freelance or remote workers to carry out these tasks not only means that you can strengthen your SEO strategy by posting blog updates, links and social media updates out of office hours, it’ll also help you to save on costs as these types of workers are often self-employed and accept payment per-project, rather than a salary. Thanks to cloud computing systems such as Google Drive, it’s easier than ever for you and your staff to collaborate with freelancers, even if you are a number of countries apart.

SEO Benefits

Not only does switching to cloud computing give you better access to the people who can help to strengthen your SEO strategies, it can also help to make your website itself more SEO-friendly. When you choose a reputable cloud computing host, you are likely to have better website loading speed, which is looked upon favourably by Google and can help to increase your ranking in the SERPs. Not only that, but Google tends to also favour sites which are hosted locally. However, when your website is hosted in the cloud, there is no need to worry about host location. Since cloud platforms have servers in all corners of the world, sites hosted on the cloud do not have a specific geo-located footprint. Instead, you could host different versions of your site – such as .au, .com, .eu and .co.uk – and the most appropriate location will be served depending on the location of the user. 

Have you switched to cloud computing?