Marketing the Cloud in 2016

Grazed from PromotionWorld. Author: Adam Groff.

If your business provides cloud services, then you already know how important it is to spread the word about the cloud to potential clients. Fortunately, there are a number of ways cloud providers just like you are successfully marketing their services to businesses of all kinds. Here are just a few cloud marketing tips to keep in mind:

Educate the Customer

Although cloud computing is quickly becoming the new norm in the business world, not all businesses are familiar with cloud technology. It’s your job as a cloud service provider to educate potential customers in cloud terminology. You don’t have to offer a cloud tutorial with your marketing campaigns, but it is wise to incorporate some informational content within each campaign…

For example, instead of mentioning cloud backup solutions, describe how those backup solutions work within a business environment. When customers have a basic knowledge of cloud computing, it’s easier for them to visualize the concepts and, more importantly, the benefits of the service your cloud business provides…

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