Amazon Out Front in the Race for the Internet Cloud

Grazed from IndustryWeek. Author: Editorial Staff.

Amazon is widely known as an online retail colossus, but is also thriving when it comes to sending business aloft in the Internet cloud. Internet industry giants have long been plowing cash into massive data centers and green energy sources to power cloud computing that essentially lets them use massive computing power to provide data and services to Internet-linked devices.

While titans including Apple, Google, and Facebook have resources and reasons to build their own data centers, it is more common for companies to spare themselves the cost and trouble by "renting" server space from cloud computing operations such as Amazon Web Services. Ranks of cloud computing rivals range from specialty firms such as Rackspace to century-old technology veteran IBM, which is working to differentiate its offering by mixing in the smarts of its Jeopardy-game-winning Watson artificial intelligence…

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