Accenture Collaborates with Salesforce to Extend Its Accenture CAS Software Suite to the Cloud

Grazed from MarketPlace. Author: PR Announcement.

Accenture announced today it is collaborating with Salesforce to extend the complete AccentureCASsoftware suite to the Salesforce1 Platform. By bringing the solution to the cloud it will combine the market leading suite of customer management and mobility software of Accenture CAS with the built-in mobile, social and analytics capabilities of Salesforce’s leading CRM and enterprise cloud platform.

Accenture and Salesforce will offer consumer goods companies a single system of engagement for sales and trade marketing processes. In the first phase of the rollout, which is scheduled for release in calendar year 2016, Accenture CAS Trade Promotion Management and Retail Execution products will be made available on the Salesforce1 Platform. This will enable consumer goods firms to leverage Salesforce’s leading CRM capabilities in sales, service, marketing and analytics…

“In an increasingly competitive environment, consumer goods companies need differentiating capabilities to win in-store and drive insight to action,” said Teo Correia, global managing director of Accenture’s Consumer Goods & Services industry group. “By building Accenture’s CAS software products on Salesforce’s leading cloud platform, we can help our clients enable direct digital connections with their customers and consumers through enhanced and integrated front-office capabilities.”…

Read more from the source @ http://www.marketwatch.com/story/accenture-collaborates-with-salesforce-to-extend-its-accenture-cas-software-suite-to-the-cloud-providing-consumer-goods-companies-with-a-single-system-for-trade-and-marketing-operations-2015-09-09