Oracle Grabs Maximyser in Cloud Marketing Play
August 21, 2015
Grazed from TopTechNews. Author: Jennifer LeClaire.
Tech giant Oracle is working to maximize its Marketing Cloud — and its latest acquisition proves it. The company has just reached a deal to buy Maxymiser, a firm that provides cloud-based software to help marketers test, target and personalize what a customer sees on a Web page or mobile app, for an undisclosed sum.
Oracle was attracted to Maxymiser’s technology because it promises to significantly increase engagement and revenue for its clients. Maxymiser optimizes over 20 billion customer experiences every month for some pretty well-known brands, including Allianz, HSBC, Lufthansa, Tommy Hilfiger and Wyndham…
“Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences,” said Thomas Kurian (pictured), president of product development at Oracle, in a statement. “Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices.”…
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