Cloud Computing: Digging beneath the surface of online disruption

August 16, 2015 Off By David

Grazed from Stuff.  Author: Editorial Staff.

I’m currently in the process of trying to hire a global business development manager for the South East Asian market.  There have been some great applicants, so I’ve been spending a good amount of time interviewing the short list.  I reckon the most telling exercises in interviews are those that make people think on their feet.
 
In these situations the answer is less important than observing how they get there.  One of my regular questions here is "what’s the difference between normal innovation and disruption".  A few days ago I got asked a similar question by the Institute of Directors (IOD) when I was invited to address their Auckland meeting…

 
They were interested in trying to understand the commonalities behind some of the online disruption we see in the marketplace – trying to piece together common foundations on which disruptive businesses are built.   First it’s necessary to understand what disruption is.  A bit like "freemium", "newsjacking" and "growth hacking", disruptive innovation is a buzz word.  Unlike these other words disruption actually has a bit of a pedigree…

Read more from the source @ http://www.stuff.co.nz/business/opinion-analysis/71130629/digging-beneath-the-surface-of-online-disruption