One year in the cloud: a startup shares 5 critical learnings every business should know

Grazed from Information-Age. Author: Ben Rossi.

There are a great variety of startups that are benefitting from the scalability of cloud computing and growing their business and customer offerings as a result. Below are five tips for startups either in the early stages or considering cloud technology for the first time, based on the experiences at Purplebricks.com since launching in April 2014. Kavanagh’s verdict? While it poses certain challenges at first, it is well worth the investment in the long run.

1. Message queuing – essential but fiddly

A message typically represents a task created by someone (the “producer”) that has to be processed by someone else (the “consumer”). Each message has a body and some attributes – the main architectural benefit is loose coupling. A message queueing service aims to remove the traditional overhead associated with operating in-house messaging infrastructures…

As well as reducing cost, queues in the cloud simplify access to messaging resources and therefore facilitate integration efforts within organisations and between them…

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