Cloud Computing: Salesforce to Invest Over $1 Billion in Germany, Benioff Says
July 2, 2015
Grazed from Bloomberg. Author: Aaron Ricadela.
Salesforce.com Inc. plans to invest more than $1 billion in Germany over the next five years as the company seeks to add customers in industries including automobile manufacturing and machine building, Chief Executive Officer Marc Benioff said. “There’s no more exciting technology market in the world than Germany,” Benioff said in a keynote address at the company’s customer conference in Munich on Thursday.
Manufacturers need to transform “otherwise they will be Uberized out of this world,” he said, referring to Uber Technologies Inc., whose car-hailing application has disrupted transportation markets around the world. As the technology industry undergoes a once-a-decade shift in how companies buy computing power, Benioff’s software company has attracted takeover interest, fueling a 19 percent rise in the San Francisco-based company’s market value this year…
As Microsoft Corp., Oracle Corp. and SAP SE compete for sales of cloud-computing business software delivered via the Internet, Salesforce’s rapidly growing customer base has become a coveted asset…
Read more from the source @ http://www.bloomberg.com/news/articles/2015-07-02/salesforce-to-invest-over-1-billion-in-germany-benioff-says