Cloud Computing: Salesforce Launches New Tools To Boost Mobile Customer Service
June 25, 2015
Grazed from CIOToday. Author: Shirley Siluk.
The new in-app customer support offering from Salesforce, announced Thursday, includes an Amazon Mayday-like SOS button that instantly puts users in touch with agents for live, on-screen video help. The new cloud Relevant Products/Services-based Service for Apps will also enable companies to provide customers with in-app knowledge bases, chat support, case monitoring and tap-to-call access to phone support.
While Salesforce SOS is available now, the other app tools are scheduled to roll out in private beta later this year. Salesforce said Service for Apps will let enterprises easily embed multi-channel customer service directly into their mobile apps and fills a gap in existing customer relationship management. While 88 percent of mobile users’ time is spent in apps, most organizations aren’t yet making mobile a part of the service experience, according to Salesforce…
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