IBM thinks Box, grabs cloud mindshare

June 25, 2015 Off By David

Grazed from Diginomica.  Author: Phil Wainwright.

Today’s announcement of a tie-up between cloud collaboration vendor Box and venerable computing giant IBM gives new insight into a broader strategic direction for both vendors.  In Box’s case, this is its second partnership with a big name in enterprise software in as many weeks. Earlier this month it joined forces with Microsoft to announce Box for Office Online, which allows direct editing of Office files shared in Box.
 
The partnership with IBM brings Box APIs into enterprise apps and web services as well as linking IBM analytics, social, security and cloud capabilities into the Box platform. The two companies will also jointly market solutions and there’s a big emphasis on bringing vertical solutions to market in fields such as healthcare, financial services, retail, engineering and research, and the legal profession…

 

This is a huge boost for Box’s enterprise aspirations and bolsters its ambition to become a platform for enterprise content and collaboration. Partnership with IBM confers respectability and brings deep relationships with technology buyers in many of the vertical industries that Box is already targeting. No wonder the company’s stock price jumped today in response to the news…

Read more from the source @ http://diginomica.com/2015/06/24/ibm-thinks-box-grabs-cloud-mindshare/