Outdated Channel Programs Leaves SMB Revenue Lost In the Cloud
June 10, 2015
Grazed from TheVarGuy. Author: Jeff O’Heir.
Vendors need to do a better job training its VAR partners on providing cloud services to SMBs. If not, the ire of dissatisfied end users will continue to hurt the channel. That’s the conclusion of a new report from ZS Associates called “Diamonds in the Rough: SMB Cloud Channel Preferences.”
The report’s intent is to assist vendors in identifying VARs with the background and expertise needed to help SMB customers choose, implement and maintain the right software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS) solutions. The problem is that not enough of them exist to properly satisfy SMB demands for the latest cloud technologies…
“I had been hearing a lot that companies trying to form cloud services can’t find born-on-the-cloud resellers,” said John DeSarbo, a ZS principal and co-author of the report, in an interview with The VAR Guy. “So we asked SMBs how they find and choose successful resellers.”…
Read more from the source @ http://thevarguy.com/cloud-computing-channel-partner-program/061015/outdated-channel-programs-leaves-smb-revenue-lost-cloud