Cloud Computing: Google just took the lead in the dangerous game called ‘Race To Zero’
May 30, 2015
Grazed from Business Insider. Author: Julie Bort.
When Google announced that its new Photos app would be free and come with unlimited cloud storage it crossed a line that many in the tech industry had been watching with fear. Price: $US0.
The cloud computing industry reads like a who’s who of profitable tech giants. But they have been nervously watching a competition started by Amazon, matched by Microsoft, and taken up with gusto by Google. It’s called “the race to zero.”…
This race refers to charging nothing — absolutely zip — for cloud services, and cloud storage is the first type of cloud service to fall. It’s a dangerous game for the tech industry because it means that only the biggest companies with the deepest pockets and the healthiest businesses will be able to make it in the new cloud world…
Read more from the source @ http://www.businessinsider.com.au/google-leads-cloud-storage-race-to-zero-2015-5