Selling Cloud? Keep the ‘Value’ in ‘Value-Added Reseller’
May 21, 2015
Grazed from ChannelPartnersOnline. Author: Jesse Frye.
IDC says that approximately $56.6 billion was spent globally on public cloud in 2014. By 2018, that figure will exceed $127 billion, representing a compound annual growth rate of approximately 23 percent — six times the CAGR of the overall IT landscape. According to Silicon Angle, throughout the next five years, we’ll see a 44 percent annual growth in workloads for the public cloud versus an 8.9 percent growth for “on-premises" computing workloads.
The size of the public cloud market means you can’t ignore it. Yet as Amazon Web Services, Google and Microsoft jockey for customers, price drops are becoming commonplace, ultimately making it difficult for channel partners to benefit financially from reselling public cloud to their customers. Google’s latest cuts mean services can be had for as little as $0.01 per core hour…
There appears to be this notion that because everything is moving to the cloud, there is no opportunity to differentiate or add value. The reality is that you have plenty of chances to help clients overcome both their existing challenges and new problems sure to be created as companies implement a variety of disparate cloud technologies…
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