Don’t Wait for the Public Cloud ‘Sync N Share’ Bubble to Burst
May 7, 2015
Grazed from CCI. Author: Editorial Staff.
Do you know how many of your employees are using public cloud sync and share services? Despite many IT leaders’ best intentions, they remain a popular way to share and collaborate within the enterprise. Yet the truth is that these services are not only bad for your business but are failing commercially. So what happens if or when they start to disappear, taking your corporate data with them?
Do you have an exit strategy?
Watch the glossy marketing campaigns promoted by these public cloud file share providers and you’d be forgiven for thinking that business is booming. The likes of Dropbox, Amazon Cloud Drive, Box, Microsoft OneDrive and others all talk a good game. And they’re certainly popular in the enterprise, amongst staff looking to circumvent inflexible, non-user friendly corporate storage systems. But they represent just 1% of the total income of the enterprise storage market…
Annual revenue of $500 million might sound like a lot on paper but it pales in comparison to the $50 billion made every year by hardware giants like EMC, NetApp and HP. The problem is that most users of these cloud services – around 97% in fact – don’t actually pay, turning the whole industry into a financial black hole for the providers. What’s more, while traditional enterprise storage continues to grow at around 10% annually, the cloud players show little signs of making the gains they so desperately need to recoup their massive investments…
Read more from the source @ http://cloudcomputingintelligence.com/features/item/2023-don-t-wait-for-the-public-cloud-sync-n-share-bubble-to-burst