Is your cloud helping you win in the ‘Age of the Customer’?

Grazed from CCI.  Author: Editorial Staff.

When it comes to today’s marketplaces, there’s no doubt we’re operating in a buyers’ market. Consumers can buy anything almost instantly, from computer software through to the latest movies. We can easily find the information we need, compare and evaluate it immediately, before purchasing directly from the handheld device we’re using. Deliveries are increasingly taking place on the same day, and the whole purchase can be completed within hours.

Given this, it’s no surprise to see brands becoming increasingly customer-centric. Although interestingly, the most successful are likely to be those focused on facilitating the purchase process – empowering consumers to do what they want, when they want, how they want – rather than just improving the overall service delivered…


Building a Customer-Centric Cloud

IT is at the center of this new enablement, with cloud platforms being a critical component. An effective cloud solution will help deliver the flexibility and scalability your network requires to seamlessly address the demands of your consumers…

Read more from the source @ http://cloudcomputingintelligence.com/features/item/1965-is-your-cloud-helping-you-win-in-the-age-of-the-customer