Cloud Computing for Marketing and Collaboration Boosts SMBs

Grazed from MidsizeInsider.  Author: Kelly Katsanos.

Recent research shows that SMBs’ usage of cloud computing for marketing and collaboration will significantly increase within the next three years. Cloud solutions in these areas can help SMBs realize the cost reductions, scalability and flexibility necessary to sustain their businesses.

SMB Cloud Usage on the Rise

SMBs are increasingly accepting and implementing cloud services, a recent article featured in Cloud Tech revealed. A BCSG survey of 600 European participants across all stages of small business, from micro businesses to pre-startups, found that "64 percent of SMBs are already using cloud-based software, while the average number of applications in use is three." Further, according to Cloud Tech, cloud usage should increase over the next two to three years, potentially driving the average number of applications in use by SMBs from three to seven…

Cloud Tech also reports that cloud computing for marketing and collaboration, among other areas, will "see a significant uptake." The BCSG survey shows that 35 percent of the respondents currently use cloud applications for their marketing needs and an additional third expect to see an increase in marketing cloud usage over the next three years. The survey also indicates a demand for cloud services for collaboration, noting that 25 percent of SMBs are using the cloud for this reason. Further, 36 percent expect to adopt cloud computing for collaboration over the next three years…

Read more from the source @ http://midsizeinsider.com/en-us/article/cloud-computing-for-marketing-and-collab#.VOyJG1PF9xs