Pitching Cloud Solutions To Prospects In Plain English
February 4, 2015
Grazed from TalkinCloud. Author: carrie Simpson.
Using IT terminology in your sales pitch can be confusing to a non-technical audience. We can learn a lot about why we should keep it simple by considering a visit to the doctor’s office. If a physician said, "You present with ecchymosis, vastus medialis," would you understand what she was telling you? Would you spend a few minutes wondering if you should ask them to clarify the terminology?
Would you feel a little uncomfortable? A little panicked, perhaps? That overly complicated terminology means the patient has a bruise on the inside of their thigh above the knee. Doctors have learned to bring their terminology to an accessible level. You have "a cold," or you have "the flu" or a "bruise on your knee."…
When they speak to other physicians, they use medical terminology — and even more complicated, abbreviations of that medical terminology — but when they speak to the general public, they simplify…
Read more from the source @ http://talkincloud.com/cloud-computing/02052015/pitching-cloud-solutions-prospects-plain-english