Cloud price wars give way to feature battles among Amazon, Microsoft and Google
January 14, 2015
Grazed from NetworkWorld. Author: Brandon Butler.
Two years ago the biggest battles in the IaaS cloud computing industry were over price. Amazon Web Services would drop prices one day, and Google or Microsoft would cut the price tag on virtual machines or storage weeks, days, or even hours afterwards. It was a seemingly non-stop back and forth that caused some to wonder how low the prices could go.
Fast forward to today and providers are still dropping prices, but not with the same vigor and frequency as in 2013. Constant jostling of prices doesn’t grab headlines, nor the buzz of the industry like it used to. At AWS’s most recent re:Invent conference it didn’t even make a price cut announcement, which had become standard for any big AWS news event…
Something else has taken the place of price cuts though, and it could be even more beneficial to customers: a feature-war. Each cloud provider is trying to make their platform the most feature-rich of them all. Experts say it’s a natural evolution of the market…
Read more from the source @ http://www.networkworld.com/article/2868824/cloud-computing/cloud-price-wars-give-way-to-feature-battles-among-amazon-microsoft-and-google.html