GameStop Taps Microsoft Azure to Bolster Consumer Experience, Marketing Strategy
January 12, 2015
Grazed from TechTimes. Author: Quienten Plummer.
Microsoft’s presence in GameStop stores is moving beyond Xbox consoles. The company will prop up in-store beacons pushing video and promotions via the Azure cloud to customers’ mobile devices as they shop in the retailer’s brick-and-mortar stores. Microsoft is the latest company to sign on as a partner in the GameStop Technology Institute (GTI). Microsoft’s Azure cloud will also fuel employee tablets with customer data.
The "magic" begins as soon as a customer enters a GameStop location and an Azure-connected beacon pushes a "digital welcome message" to a shopper’s device. The welcome message will detail in-store promotions and deliver a map of the store’s other beacons, which will serve up game trailers and other product data…
As some customers may not be comfortable with mobile video trailer content as yet, enough to make a decision on a game, GameStop lets customers "flick" the trailers from devices up to the nearest TV in the store…
Read more from the source @ http://www.techtimes.com/articles/26041/20150112/azure-powers-gamestop.htm