Amazon’s Head in the Cloud

January 8, 2015 Off By David

Grazed from EEJournal. Author: Bruce Kleinman.

At face value, it is a bit of a brain twister: Amazon’s goal of being the “everything store” on the one hand, that is, and its massive cloud services business on the other. At first glance, not exactly peanut butter and chocolate. Walmart and Costco are not actively hawking their data processing capabilities—which one imagines as quite formidable—on the open market.

Turn the clock back a few years and it makes sense. Amazon developed their massive datacenters in-house because their requirements could not be readily met with existing solutions. As time passed, they developed more and more value-added differentiation. And, at some point, someone thinking well outside the box suggests “let’s monetize our unique datacenter capabilities by selling them in the emerging cloud computing market.”…

At least that is how I envision it going down; I am sure reality was more nuanced and more interesting. Amazon Web Services (AWS) is massive in every regard. Jeff Bezos isn’t talking numbers, but general consensus is that AWS consists of 1-2 million physical servers; sorry for the broad range there—again, nobody’s talking specifics…

Read more from the source @ http://www.eejournal.com/archives/articles/20150108-amazon/