Written by David Marshall
Zerto, a leading provider of cloud IT resilience solutions, introduced its new technical alliances program, which will join together global technology companies to bring hybrid cloud and business continuity/disaster recovery (BC/DR) solutions to market. This program extends the already successful Zerto Alliance Partner (ZAP) Program to tech companies in order to equip them with the tools and resources to foster growth in a mutual customer base.
Early members of the ZAP Technical Alliance Program include Microsoft, AWS, IBM, HPE, Nutanix, Pure Storage, Quantum Corporation, Nimble Storage, ExaGrid, Infinidat, Kaminario, Pivot3, Tegile, Embotics and Turbonomics.
“Zerto’s solution for Microsoft Azure not only provides our customers with the BC/DR and hybrid cloud capabilities they need, but the coordinated go-to-market activities will help bring innovative products to market to help enterprises garner more value from their IT investments,” said Feliz Montpellier, Worldwide Leader, Global ISV Alliances, Microsoft.
The purpose of the new ZAP program is to empower like-minded infrastructure and software companies with the tools to deliver enterprises complete solutions for application protection and mobility for enterprises’ public, private and hybrid cloud environments. ZAP adds technology vendors to the company’s partner business model, which already includes traditional Value Added Resellers (VARs) and Cloud Service Providers (CSPs).
“Nutanix has been leading the charge to help organizations worldwide make the transition to Enterprise Clouds that have the agility and scalability of public clouds with predictability and control of on premise infrastructure,” said Venugopal Pai, Vice President of Alliance and Business Development at Nutanix. “We are excited to work with Zerto to help joint customers ensure critical systems and data stay available and protected as they deploy Enterprise Clouds.”
As an annual, tiered program, it offers Silver, Gold and Platinum membership levels based on the mutual agreement to drive strategic, global impact in the market. Depending on the partner’s level within the ZAP program, they are able to unlock resources, support and services to accelerate time-to-market and cultivate the mutual joint customer base.
“As more and more organizations move to Microsoft Azure, our relationship with Zerto continues to build and adds tremendous value to our customer base,” said Montpellier.
Peter Kerr, Zerto’s director of Technical Alliances, stated that strategic partnerships and alliances have always been a crucial element of Zerto’s success, and this program expansion serves to formalize a platform that provides more joint value between Zerto and alliance partners to mutually continue business growth, while better serving their customers.