Wall Street: Simplifying CRM in the Cloud

Grazed from Technorati.  Author: Kevin McCafee.

For those of us living in the more general realm of technology, terms like SMM, CRM, and even SEO only begin to scratch the surface of our periphery. In this fast paced information age, simple acronyms easily fade into a broad background of ever growing terminologies that often have a lot more relevance to our daily lives than we think. So what do all of these terms have in common? Simplicity.

Search Engine Optimization (SEO) is a good point of reference. With 70 percent of the world’s Internet browsers using Google as their window to the online world, this should be four letter word essentially dictates the modern business world. Whether you are developing an e-commerce platform or just have a local business listing, there are various ways to boost your SEO, namely increasing the number and quality of inbound links to your site, a simple practice known as link building...

Names needn’t be mentioned, but we’ve all heard about these “data management service” companies incessantly nagging small business owners over the phone about “managing your SEO to increase customers.” Not to mock the SEO companies that actually serve a purpose, but the customer relationship management (CRM) software that the script-reading slave on the other end of the line is interacting with you on is usually called Salesforce. The best CRM technologies out there are built on the Salesforce platform...

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