Using The Apple Watch To Sell The Cloud

Grazed from TalkinCloud. Author: Mike Vizard.

Now that most folks have a reasonably solid understanding of what the Apple Watch is any interesting new phenomenon is starting to occur in terms of how cloud services are being marketed directly to line of business (LOB) executives. Historically, mobile computing and the cloud have always been joined at the hip. In fact, it's hard to think of one being nearly as useful without the other.

The Apple Watch and other devices like it simply extend that mobile computing experience out to the wrist. But the folks that can afford an Apple Watch tend to be fairly well off, which means most of them are to one degree or another line of business executives. Providers of software-as-a-service (SaaS) applications have taken note of that correlation...

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