Startup Blue Medora Lands Series B Round for Cloud and Database Performance Monitoring

Article Written by David Marshall

Blue Medora, a cloud and database management software startup based in Grand Rapids, Mich., recently closed on a Series B funding round of $8.6 million, led by St. Louis-based Lewis & Clark Ventures. In a statement the company said the fresh investment will be used to expand more sales, marketing and development in cloud environments. 

Blue Medora completed its Series A for $4.6 million in 2015, and current investors VMware, Inc., eLab Ventures, Start Garden and Grand Angels also supported the series B. The total capital raised since the company's inception is up to $14.5 million. 

Blue Medora's software offers a single view of applications, databases and infrastructure to resolve IT issues, increase uptime and optimize performance for business applications. It has a history of developing extensions for virtualized and application management platforms such as Oracle, IBM, VMware vRealize and New Relic. Earlier this year, Blue Medora launched SelectStar, a SaaS-based solution that centralizes databases and cloud infrastructure monitoring. Blue Medora also offers certified solutions with companies such as Amazon, Cisco, Citrix, Dell, IBM, Mongo, Microsoft, NetApp, Oracle and SAP. 

In a statement. Ajay Singh, SVP and GM of the Cloud Management Business Unit at VMware said: "Blue Medora is leading the charge for enterprise IT organizations to extend the real-time performance and capacity management capabilities of VMware vRealize® cloud systems management platform to help customers avoid downtime and improve service delivery. Our strategic investment and collaboration with Blue Medora will help fast-track the migration to software-defined data centers, enabling a single view of the IT stack across private, hybrid and public clouds, physical environments, applications and databases." 

With more IT teams being tasked to support the business with fewer resources, having a mechanism to quickly access data on IT operations makes Blue Medora technology attractive to customers. 

"Instead of database engineers, SAN Managers and server and hardware admins looking at their prospective management software windows, Blue Medora combined all three with an easy-to-use solution," said Ken Brower, director of information systems at Cherry Health. "Now all teams can see into each other's environments and more quickly solve the issue at hand." 

"Our customers' journey to the cloud starts with choosing the right applications and architecting the right environment around them," said Dale Foster, president of Promark Technology. "This business outcome-focused approach depends on both organizational and technological change, so it's vital to partner with software leaders like Blue Medora to help IT teams become more successful and productive. This is the value Blue Medora brings to businesses around the world and we're excited about this next phase in its growth." 

"As a market sector, IT monitoring is seeing a lot of innovation. Using a cloud-native SaaS delivery model, Blue Medora's substantial data analytics engine provides new levels of visibility into the database tier that multiple tools can utilize," said John Abbott, 451 Research co-founder and distinguished analyst. 

Deni Connor, SSG-NOW founding analyst agreed. "The additional investment in Blue Medora is strong validation for the momentum they're seeing in virtualized and cloud data centers and will carry over to the growing database monitoring market."


About the Author

David Marshall is an industry recognized virtualization and cloud computing expert, a seven time recipient of the VMware vExpert distinction, and has been heavily involved in the industry for the past 16 years.  To help solve industry challenges, he co-founded and helped start several successful virtualization software companies such as ProTier, Surgient, Hyper9 and Vertiscale. He also spent a few years transforming desktop virtualization while at Virtual Bridges.

David is also a co-author of two very popular server virtualization books: "Advanced Server Virtualization: VMware and Microsoft Platforms in the Virtual Data Center" and "VMware ESX Essentials in the Virtual Data Center" and the Technical Editor on Wiley's "Virtualization for Dummies" and "VMware VI3 for Dummies" books.  David also authored countless articles for a number of well known technical magazines, including: InfoWorld, Virtual-Strategy and TechTarget.  In 2004, he founded the oldest independent virtualization and cloud computing news site,, which he still operates today.

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