SaaS gets sassy

August 1, 2013 Off By David

Grazed from ITWire. Author: Graeme Philipson.

SaaS is an ‘industry darling’ with massive growth, but that growth needs to be properly managed. There are many challenges posed by the wholesale shift to mobile applications. US digital investment consultancy Siemer & Associates has published a report into the global SaaS (software as a service) market. The report focusses on opportunities and challenges for vendors and financiers, in keeping with Siemer’s client base, but it is also of relevance to the user community.

The report finds that the SaaS business model continues to be an ‘industry darling’ in recurring revenue, in the venture capital and private equity worlds, and on stock markets, but growth needs to be managed appropriately with the shift to mobile…

Siemer says smart mobile device sales are expected to grow and generate 20% of total IT sales in 2013, driven by 57.0% of IT market growth, and that by 2015, mobile application development is expected to rise by four times. “This means growing dependence on mobile apps to promote tablet and mobile compatibility, in excess of PC projects,” says the report. “4G does somewhat eliminate the need for specialised interfaces and physical services, but adoption of tablets for enterprise planning will grow by nearly 50% annually.”…

Read more from the source @ http://www.itwire.com/business-it-news/technology/60977-saas-get-sassy