Plugging into the Digital Economy via the Cloud

Grazed from TalkinCloud. Author: Mike Vizard.

Everywhere anyone turns these days business executives are using terms such as digital or service economy interchangeably, while the more technically inclined often tend to refer to the same business phenomenon as the API Economy. Regardless of what you call it, there is clearly a massive hunger for to deliver multiple forms of digital content around products and services that can be easily monetized.

Whether it’s a car or a turbine, every company that makes something is trying to figure out what digital services can be created that enhance the existing customer experience. The challenge that most of those organizations face is that most of them don’t have any mechanism in place to actually do any of that...

No doubt all of them have spent millions, sometimes even billions, of dollars on enterprise applications that were never designed to support the selling of digital goods and services...

Read more from the source @ http://talkincloud.com/cloud-computing/plugging-digital-economy-cloud