Oracle Talks Marketing Cloud Vision

Grazed from CruxialCIO. Author: Antone Gonsalves.

Oracle intends to build a cloud-based marketing service that combines several acquired technologies into a single platform for creating ad campaigns based on unified customer data. Mark Hurd, the company’s president, discussed the vision for the Oracle Marketing Cloud April 30 at a special event at The Museum of Arts and Design in New York City.

The marketing service envisioned by Oracle will combine the technology from a handful of companies the vendor has acquired over the last couple of years, including BlueKai, Compendium, Eloqua and Responsys. Technologies from these companies will be integrated with the Oracle Social Cloud to create the new marketing platform. Social Cloud lets marketers manage relationships with customers over social media channels…

Marketing Cloud would target a growing problem of creating and managing campaigns that have to stretch across online social media, websites, mobile devices and email. At the same time, marketers need to track return on investment to judge the effectiveness of campaigns and make changes as needed…

Read more from the source @ http://www.cruxialcio.com/oracle-talks-marketing-cloud-vision-7082

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