The lowdown on the Google Cloud rebrand

Grazed from FierceCMO. Author: Patrick Gorman.

Google has rebranded its cloud computing business as Google Cloud and renamed its Google Apps for Work offering in a move aimed at boosting its standing in the cloud business ecosystem. Google Cloud will include all Google Cloud Platform offerings, machine learning tools and APIs, enterprise Maps APIs, as well as Android phones, tablets and Chromebooks that access the cloud. Google Cloud will also include Google Apps for Work, which will now go by the name G Suite and includes Gmail, Google Calendar, Google Sheets, Google Docs, Google Hangouts, Google Slides, Google+ and Google Forms.

“Google Cloud is more than products – it is also how we work alongside companies in an engineering-centric way,” Google Cloud SVP Diane Greene wrote in a blog post announcing the rebrand. “Because digital transformation and moving to the cloud are technical processes, we have customer engineers, customer reliability engineers, site reliability engineers and product engineers supporting our customers as they migrate, deploy and evolve...

Our approach and our commitment to Google Cloud customers is simple: we’re in it together.”...

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