IBM Inflates Its Cloud
June 19, 2013
Grazed from NYTimes. Author: Quentin Hardy.
For all the money it has spent, you don’t hear about I.B.M. as a powerhouse of cloud computing-based services. Cloud computing is still a tiny fraction of the company’s $106 billion in annual revenue. Still, I.B.M. has spent more than $4 billion acquiring cloud computing-based services in the last few years, and recently bought a big public cloud. I.B.M. apparently feels that attention must be paid.
The company is certainly gearing up for a much bigger push in cloud-delivered software. The first step is packaging the products in new ways, to address a much bigger customer base that’s a little lower on the corporate pyramid…
On Tuesday, the company showed off a series of cloud products centered around such popular topics as Big Data and social analytics for marketing, as well as human resources, sales, customer care and procurement software delivered over the cloud. In all, I.B.M. says it has more than 100 cloud applications. The announcement signifies that under Virginia M. Rometty, its chief executive, I.B.M., like other incumbent technology giants, is being forced to change its ways…
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