HP’s enterprise customer experience gives edge over Amazon’s ‘consumer’ cloud
April 13, 2013
Grazed from ComputerWorld. Author: Matthew Finnegan.
HP can stake a bigger claim in the infrastructure as a service (IaaS) market by creating an enterprise-friendly rival to Amazon’s ‘consumer’ cloud, according to the head of the firm’s Converged Cloud unit, Saar Gillai. HP is in the process of reimagining itself in what it terms the ‘new style of IT’, with its traditional businesses are coming under threat while attempts to move into new areas such as the Autonomy acquisition have proved problematic.
Targeting cloud revenues is top priority for CEO Meg Whitman, as the company attempts to find other avenues of growth says Gillai. According to HP figures, total cloud-related revenues, including sales of cloud services and hardware used to setup clouds, were almost $4 billion for 2012, and this is targeted to double by 2015…
However, while the IaaS market is expected to grow rapidly – with revenues up 47.3 percent this year according to Gartner – the large, traditional IT suppliers lag behind, particularly in comparison to Amazon Web Services’ (AWS) scale and breadth of services, while the market gets more crowded. Gillai told ComputerworldUK that the creation of the Converged Cloud business – a pan-HP unit to lead on the delivery of projects across its public, private and managed cloud and traditional IT businesses – is a key element of reforming the company…
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