Cloud Computing: Will AMD’s Ambidextrous Strategy Pay Dividends?

November 2, 2012 Off By David

Grazed from Sci-Tech-Today. Author: Jennifer LeClaire.

AMD’s new design initiative addresses the growing demand to deliver better performance-per-watt for dense cloud computing solutions. Unless Intel shifts its strategy, it’s probable that AMD will be the only processor provider bridging the x86 and 64-bit ARM ecosystems in the data center and for cloud solutions.

Forbes is pondering whether AMD’s move into ARM chips is positioning the company for a sale. Other media outlets are considering whether or not the move is setting the stage for heavy competition with Intel Relevant Products/Services on the server side…

Let’s take a look at the facts. AMD’s move to design 64-bit ARM technology-based processors in addition to its x86 processors is a bold strategic move. AMD is targeting cloud Relevant Products/Services and data center servers with its first ARM technology-based processor Relevant Products/Services, which it says will be a highly integrated, 64-bit multicore System-on-a-Chip (SoC).

AMD is optimizing for dense, energy-efficient servers that now dominate the largest data centers and power the modern computing experience. AMD’s first ARM technology-based AMD Opteron processor won’t hit production until 2014. If AMD is looking to get acquired, it’s a long-term bet. And if AMD is hoping to one-up Intel, it’s going to be awhile — and Intel likely has enough time to counter…

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