Cloud computing: When in doubt, DIY!

Grazed from DeccanChronicle. Author: Vishnu Anand.

Companies like SAP, IBM, HP and Oracle have been ruling the enterprise software business worldwide. But India is sending them back to school to learn how to do business in a country where they tail wags the dog -- where the opportunity lies with thousands of small and medium businesses (SMBs), rather than with a handful of big-name marquee clients.

The late management guru, C.K. Prahlad called it 'the fortune at the bottom of the pyramid' -- and at least one software biggie -- SAP-- has had to adjust its India strategy, to come up with models where small businesses can work through its channel of partners rather than with the German parent...

These partners, relate better to local needs (and smaller budgets!). They encourage clients to 'do it yourself': mix-in-match in-house computers with cloud based services...

Read more from the source @ http://www.deccanchronicle.com/technology/in-other-news/120916/cloud-computing-when-in-doubt-diy.html