Cloud Computing: Salesforce Will Acquire Demandware For $2.8 Billion In Move Into Digital Commerce

Grazed from Forbes. Author: Alex Konrad.

As Salesforce continues to branch out into new types of cloud computing customers, it’s willing to pay steep prices to buy what it can’t build. The latest proof is Salesforce’s announcement on Wednesday that it’s agreed to acquire Demandware, a digital commerce company that had gone public in 2012, for $2.8 billion.

Shares in Demandware had closed trading on Tuesday at $48, meaning Salesforce agreed to pay a 56% premium, or about $1 billion, to snag the company that includes Design WIthin Reach, L’Oreal and Marks & Spencer as customers. The acquisition will create a new product line for Salesforce’s cloud software called the Commerce Cloud...

That unit will connect to Salesforce’s customer success platform to create “yet another billion dollar cloud,” CEO Marc Benioff said in a statement announcing the planned deal. And as Salesforce’s existing customers would now have access to commerce management tools within their Salesforce suite, Demandware’s customers will be encouraged to use Salesforce’s marketing, analytics and sales tools...

Read more from the source @ http://www.forbes.com/sites/alexkonrad/2016/06/01/salesforce-acquires-digital-commerce-company-demandware-for-2-8-billion/#7f48e093ff44