Cloud Computing: AWS acquisition of Thinkbox could lead to more heavy-duty tools, users

Grazed from TechTarget. Author: David Carty.

A recent AWS acquisition taps into vertical market technology, hoping to entice new customers with high-performance workloads while also bolstering its cloud management capabilities at the same time. Earlier this month, Amazon Web Services acquired Thinkbox Software, which provides a suite of image and particle-rendering management and geometry caching tools for media visual effects (VFX) design and development, for undisclosed terms.

The AWS acquisition is the latest example of Amazon, and other large public cloud players, adding services that appeal to specific markets and customers, and it could improve existing cloud services with specific capabilities such as support for compute-intensive workloads...

Image and particle rendering require high volumes of compute power, with multiple machines often needed to back up a single VFX designer. This could translate into business for AWS' cloud resources, such as large compute instances, storage and databases...

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