Cloud Collaboration Tools: Big Hopes, Big Needs

Grazed from InformationWeek. Author: TJ Keitt.

The online cloud-based collaboration services market is heating up. Established software vendors — think Google, Microsoft and IBM, as well as new entrants to the space — are building impressive client lists that include large enterprises across the vertical spectrum.

This isn’t just vendors trying to one-up each other — there’s a real and growing market demand for these tools. A recent Forrester survey found that more than 56% of software decision-makers are using or would use software-as-a-service (SaaS) offerings to replace or complement their existing collaboration technology. Why are online collaboration services so appealing? Because SaaS gives business leaders the following three advantages:…

1. Tools that make the business more agile and responsive. As Gap and Netflix recently demonstrated, customers who are informed and empowered with easy-to-access information can force a company to quickly change a strategic decision. To respond effectively, businesses need tools that allow employees to share information among themselves as well as with partners and customers. Online collaboration tools provide a centralized workspace that allows all participants in a company’s ecosystem — suppliers, partners and customers — to work and innovate collectively…

Read more from the source @ http://www.informationweek.com/cloud-computing/software/cloud-collaboration-tools-big-hopes-big/240143787