A closer look at the new Intel Cloud Technology program

Grazed from VentureBeat. Author: Sam Charrington.

Launched in 1991, Intel's "Intel Inside" marketing slogan and accompanying advertising campaign has been famously successful. The campaign, launched two years after the introduction of the company's 486 processor, made the company - once known only to engineers and scientists - a household name and, in the process, helped stave off commoditization by rival chipmakers, namely AMD.

This morning Intel revealed its "Intel Inside" for the cloud computing era, a new "Powered by Intel Cloud Technology" badge and the associated Intel Cloud Technology Program, designed for Cloud Service Providers (CSPs). The company also announced the initial crop of 16 CSPs to participate in the program and the Intel Cloud Finder, a portal targeted at helping end-users find cloud services built on Intel technologies...

The new program extends an alliance between the company and Amazon Web Services launched at the Intel Developer Forum in September last year. Through this collaboration, AWS began displaying processor details for its various instance types alongside the Intel Inside logo...

Read more from the source @ http://venturebeat.com/2014/01/15/a-closer-look-at-the-new-intel-cloud-technology-program/