Cisco CEO Robbins To Partners: IaaS Is Not An 'End Game,' Multi- And Hybrid Cloud Is Order Of Day

Grazed from CRN. Author: Steven Burke and Jennifer Follett

Cisco Systems CEO Chuck Robbins is set to rally solution provider partners at the networking leader's Cisco Partner Summit this week to take the cloud high road by focusing on multicloud and hybrid cloud rather than competing in head-to-head Infrastructure-as-a-Service warfare with Amazon Web Services, sources told CRN.

Cisco insiders say the new strategy represents a broad, far-reaching bid to be what the company is calling solution providers' "No. 1 preferred cloud vendor" by looking beyond just the IaaS opportunity and focusing on monetizing cloud across the entire spectrum of cloud -- public, private, hybrid or Software-as-a-Service.

The Robbins message, according to one Cisco insider: "IaaS is not an end game. It is one piece of the puzzle. The cloud ecosystem is much more complex, and we know where the greatest opportunities lie. And that is where we are playing."

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