Channeling the Cloud: How to Form IT Alliances

Grazed from MSPMentor. Author: Editorial Staff.

While the cloud market has advanced rapidly in recent years, it is still a relatively young segment in IT--particularly compared to legacy hardware solutions. Cloud providers continue to integrate with existing IT; however, one area that has received consistent investment is the channel. This growth of the marketplace and the inevitable evolution of offers still-to-come creates a unique market opportunity for both technology providers and channel partners to be a true value-added guide to their clients. Through strong technology partnerships, IT leaders can leverage their strengths, differentiate their business and uncover new sources of value.

For long-time players in the cloud industry, channel partners have been an important part of business growth and development. Channel partners can help cloud providers extend market reach within a rapidly changing and competitive cloud marketplace, enabling companies to expand their footprint globally...

In my experience, establishing and nurturing a strong and committed group of partners can provide incredible business value and long-term success in a crowded space. To become a truly valued partner in cloud, it is important to stand out from other players in the market and offer value to your partners by:...

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