Beer, bots and broadcasts: companies start using AI in the cloud

Grazed from InformationManagement. Author: Mark Bergen.

Back in October, Deschutes Brewery Inc.’s Brian Faivre was fermenting a batch of Obsidian Stout in a massive tank. Something was amiss; the beer wasn’t fermenting at the usual temperature. Luckily, a software system triggered a warning and he fixed the problem. "We would have had to dump an entire batch," the brewmaster said. When beer is your bottom line, that's a calamity.

The software that spotted the temperature anomaly is from Microsoft Corp. and it's a new type that uses a powerful form of artificial intelligence called machine learning. What makes it potentially revolutionary is that Deschutes rented the tool over the internet from Microsoft's cloud-computing service...

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