Adobe bets big on cloud computing for marketing in India

Grazed from BGR. Author: Editorial Staff.

Emphasising that Adobe Experience Cloud represents the largest opportunity for the company, Adobe President and CEO Shantanu Narayan says the tech giant has clearly established itself as a leader in helping companies roll out the digital transformation in India and globally with its cloud solutions.

The change in consumer expectations is the main factor that triggered innovation and growth for Adobe’s digital marketing business and brands across verticals are readily embracing its cloud solutions globally, he adds. “The massive tailwind across the world is that consumer expectations have changed and one of them is that consumers prefer to interact with any company digitally.  Mobile as a way to interfacing with businesses has become a de-facto standard. Digital is cheaper, faster and it delivers a better experience,” Narayen told IANS...

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