Grazed from CIO. Author: Jennifer Ramstrom.
The retail industry is widely adopting cloud computing, with its investment in cloud technologies skyrocketing from $4 billion in 2011 to an estimated $15 billion last year, according to a recent Accenture report. Like the banking and manufacturing industries, retailers are recognizing the transformative role of cloud computing in today’s digital world. Here are the three ways the retail industry is embracing cloud computing to revolutionize long-standing, core business strategies:
Retailers are finding themselves competing in a marketplace that is increasingly dominated by mobile devices. Today, more than 30% of all commerce will occur on mobile devices. Likewise, more than 80% of customers will use a mobile device or app to inform their purchasing decision...