The Secret Behind a Successful Website

The Internet has given everyone the power to create a platform for their voice. Regardless of whether you want to start a website to give voice to your views or insights, or you want to create an online store to help expand your business, the secrets behind making your website successful are the same. A successful website is one that is valued by your readers and one that has organic traffic and real engagement. To make your website a success, follow these tips: 

1.    Have a Great Design

The first step to having a successful website is to have a beautiful design. There are many themes you can buy and install that will shape the way your website looks and works. These themes will allow you to be able to craft the perfect website for your niche and voice, even if you don't have coding experience. Remember, however, that not only does your website must look good, it must work well too. Your visitors need to be able to easily navigate through your website without a hitch. 

3 Key S/4HANA Benefits For Finance

Written by Curtis Gaska, solution architect, Symmetry

Finance is one of the most demanding industries from an IT perspective. It requires the ability to crunch huge volumes of data, derive actionable analysis, and react to market conditions that can change in seconds - all under some of the strictest regulations of any industry today. SAP S/4HANA benefits finance with innovative engineering backed by raw power, driving quicker data access, deeper analysis, and business acceleration.

Top 3 Benefits of S/4HANA For Finance

9 Essential Marketing Strategies to Boost Your Growth

Running a business is anything but easy. You must have a unique idea in a profitable niche, and you must also define and sell it to a target audience. Once you have identified your USP and narrowed down your demographic, you'll then want to generate as many leads as possible for your business. Fortunately, the right marketing campaign can help your business to do so. Read the nine essential marketing strategies to boost your business growth.

1.    Website Design

Your website is the front door to your business. It should therefore be the biggest priority out of all your marketing efforts. Not only must it be visually appealing, but it must also have a fast uptime and a superb user experience. It's important to turn to a web development specialist, such as coolblueweb, who have the knowledge and experience to create an attractive, easy-to-use website for your brand.

2.    Social Media Marketing

No modern business can afford to ignore social media. In fact, many companies are running successful companies using social media alone. While the platforms can be a little intimidating for beginners, they can transform your business for the better.

Any brand serious about growing their business and increasing their conversion rate must create a social media presence. If you don't know where to start, you should consider hiring an experienced social media manager to do the hard work for you. They can create and publish unique posts that will engage with your demographic, drive web traffic, and boost your conversions. Strive to create compelling, relevant, and authentic social media posts that allow people to learn more about your brand, business, and industry.

Business Enhancements That Actually Add Value

Making changes to your company should be taken in strides. Major updates aren't actions you want to take overnight, and then surprise everyone with what you've done when they get into work the next day. Your goal is to implement modifications that have an impact without disrupting business as usual.

Think long and hard about what your company is lacking and what customers want more of from you. Design a plan that outlines your objectives and how you're going to get there. Converse with others on your leadership team to confirm they agree with your ideas. See business enhancements that actually add value.

The Cloud

Moving your business to the cloud is a smart way to add value. Doing this has the potential to deliver big changes to your company. You'll rest easy knowing your data is being stored safely and securely. This is beneficial if any computers are tampered with or you have a run in with any type of natural disaster. It's easy to stay in touch when you're working within the cloud. Team members will have no problem working remotely and sharing documents with each other.

Increasing Business Efficiency With the Cloud

Article Written by Avery Phillips

Time-intensive tasks like server maintenance and keeping track of in-house storage can feel like throwing man-hours into a black hole. Human innovation has always been driven by the desire to increase productivity - to perform a task more efficiently in the same amount of time. For businesses today, freeing up an employee's time to focus on more critical tasks has a huge impact on performance and, ultimately, the bottom line. 

The tech industry is being bombarded by innovations, and the applications of a new technology are rarely fully explored when it first arrives on the scene. The functionality of the cloud dates back to the 1950s, but its applications have been changing and growing. 

The main benefit for a business is the flexibility that cloud computing offers. Instead of purchasing and maintaining servers on which to store data and run applications, businesses can pay for the computing power they need on a network of off-site servers. If a quick scale up, or down, is required, they can just pay for more or less space. 

For today's tech-savvy businesses, cloud computing offers a number of solutions to other time-intensive tasks by moving them online. It's allowing marketing teams to collaborate more easily, it's making points of physical interaction with customers smoother, and it's becoming the preferred way to handle financial data. 

5 Ways for You to Move Your Business Online

In this digital age, it is vital that your business can successfully operate online. Don't get left behind! Moving your business online is a fantastic way to save money, time, and effort. It will also help you to reach a wider range of clients. If you have always run your organization in the real world, digitizing may be an intimidating concept. However, it is the fastest way for your entrepreneurial endeavor to grow and thrive. Not only this, but the process is much easier than you might think. Below are five ways for you to move your business online.

Consider your website

Most modern businesses will already have a website. Therefore, in order to stand out from your competitors, you will need to ensure that the maximum amount of online traffic is being driven towards your website. At, you can find a professional service to increase your website ranking and encourage people to visit your site. Whilst your competitors may just be waiting for clients to come to them, you will have taken matters into your own hands and be actively encouraging them!

5 Elements of Your Business That You Should Move Online

In this digital age, it is vital that any successful business knows how to operate online. If you want to stay one step ahead of your competitors, you should seriously consider using technology to do this. Moving elements of your business online can dramatically reduce the amount of money you are spending, and the time that different activities take to complete. This change can also help to improve the way that you interact with your employees, your customers, and your potential business partners. Don't be left behind!

Make sure that you are getting the most out of all that technology has to offer. Below are five elements of your business that you should move online, and the kinds of rewards that you should expect to receive if you are daring enough to do so.

Move your presentations online

Cloud Hosting Best Practices for Business

Article Written By M. Adnan Raja, Vice President of Marketing, Atlantic.Net

When you are considering the adoption of Cloud Hosting for your business, you are in good company. Just consider the industry forecasts, revealing the volume of businesses that each made its own decision to deploy a Cloud, and subsequently, to expand that part of their infrastructure: 
  • Nearly three-quarters of IT-sector CFOs reported that Cloud would be the most significant factor influencing their firms in 2017.
  • The spend on public Cloud services is expected to expand from $209.2 billion in 2016 to $246.8 billion in 2017 (an 18% rise), according to Gartner.
  • The expansion of Cloud computing itself is predicted to develop even faster, improving from $67 billion to $162 billion between 2015 and 2020 (a 19% increase). [source]

How do you deploy Cloud in the smartest possible way for your business, though? Here are some general best practices, along with advice specific to Cloud-ifying mission-critical apps and managing hybrid Clouds.

The Benefits of Monitoring Your Employees

When you begin monitoring your employees, the initial impression might be that you simply do not trust your workforce. However, using monitoring software is not all about ensuring your staff members stay in line and don't break the rules. There are actually various other advantages to using such a system.

Before delving into those benefits, you are probably wondering: ‘Where do I even obtain such a system?' Well the remote-control solution available at is a popular an option, allowing users to view and control a remote PC free of charge. Paid options are also available that supply many more features and across multiple desktops.

Now that's out of the way, let's look at the benefits of monitoring your employees.

Fix any spotted mistakes

As you view what your employees are doing, you can potentially pick up on any mistakes that are made and quickly do some amendments. This is because you have the ability to quickly access their PC, where you can then point out the error, correct it and even instruct the staff member on what they did wrong.

Could Cloud Computing Lag Make Driverless Cars Unsafe?

Article Written by Avery Phillips

Any gamer that has given cloud gaming a shot knows that aliens, zombies, and orcs aren't the biggest enemy they will face - lag is. It can be frustrating to attempt to block an enemy attack only to get decimated by delayed response times. 

But what if this same lag could affect you in real life? What if your car was subject to these same delays? 

In terms of changing the nature of how we interact with the internet, driverless cars are the biggest innovation since the smartphone. And they will be available sooner than you might think. According to major manufacturers like Toyota, Volvo, and Tesla, we should expect them to hit the market before 2020. Is cloud computing, in its current form, able to handle the additional load of thousands upon thousands of new "devices"? Considering the distance that data has to travel to and from driverless cars, this is a real concern.