Contributed

How to Start Your First Marketing Campaign

There is no one-size-fits-all approach to marketing. Your business, industry, target market and platforms should determine how you promote your business online, which could be through PPC, email marketing or social media management. To ensure your success when launching a new company, we are offering tips on how to start your first marketing campaign.

Organize Your Ideas

We don't doubt you have a variety of ideas floating around in your head or written in a notebook. However, don't rush into starting all the ideas at once. Instead, aim to identify the marketing opportunities that will provide the biggest benefits to your business.

Examining the Effect of the Cloud on the Gaming Industry

The growth of cloud services is radically altering the gaming industry, while its side effects are rippling through the real world. Let's examine the effects of the cloud on the gaming industry and its impact on gamers, sports and technology as a whole. We'll also address the factors that drive game developers to make these shifts to their business model and the benefits of making these changes.

The Shift to Subscription Only Services

The traditional model of selling computer games was selling a cartridge or DVD from which someone installed the game. World of Warcraft became incredibly profitable by offering an immersive, interactive experience for around $20 a month, every month for years. Minecraft offers subscription based versions and server rentals for those who want to run their own, custom Minecraft worlds. Contrarily to Roblox, for instance. In this case, they make money off both subscriptions and renting virtual servers. After being bought by Microsoft in 2014, the company also started selling games for the Xbox, a rare example of a cloud based game becoming a hybrid product available both via the cloud and the traditional installation disk. If you want a complete rundown of what separates Minecraft from its closer competitor, visit this page.

Can the Cloud Protect Your Data?

Article Written by Avery Phillips

For most people, the cloud is this otherworldly thing that they don't completely understand. Yes, your data is there, and yes, occasionally other people can access it, but is it safe? Can you guarantee who is able to access your data, or is it a free-for-all? 

Well, the answer to that is more complicated than you think. On one hand, some severe cyberattacks could have been avoided if the victims had been using cloud services instead. On the other, there is always the risk that someone unauthorized will be able to access your data. This might seem like a double-edged sword, but one end is clearly sharper than other upon closer inspection.

Where Does Cloud Hosting Fit into the Hosting Product Mix?

Most early users of web hosting opt for what's known as a shared hosting plan. This type of plan provides access to a server along with many hundreds of other user accounts which share both the resources and available bandwidth of that single server. Performance is disappointing in most cases and one quickly outgrows the slow page loading times. Looking beyond shared hosting, there are a number of other hosting options that are viable for mid-size and large websites that require something more specialized.

Let's look at the hosting choices available for SMEs.

VPS Hosting

Sizing the cloud: How to adapt service subscription to your company size?

Article Written by Sean Westbrook

Using the cloud to scale

Building a business in today's day and age means adapting your company to the cloud. The future is in the cloud, that much is clear, and businesses will be able to set themselves apart from one another and gain competitive advantages by how well, fast and efficiently they can integrate the many advantages of cloud into their daily operations. And one of the key areas that cloud can help you manage your business is by providing key tools that will make scaling your business that much easier.

First, let's take a broad look at the cloud and its future. Morgan Stanley predicts that Microsoft cloud products will make up 30% of the company's revenue by 2018. Amazon Web Services continue to climb at impressive rates, and worldwide spending on public cloud services is set to balloon from nearly $70 billion in 2015 to $141 billion in 2019.

Microsoft Adds Nested Virtualization to Select Azure Virtual Machines

Article Written by David Marshall

Interesting news out of Redmond -- Microsoft users will now be able to enable nested virtualization (or the ability to run a virtual machine within another virtual machine) in Azure, as this is now a valid deployment option under Microsoft's new Dv3 and Ev3 series Azure virtual machines (VMs).

The Dv3 and Ev3 series VMs use Hyper-Threading technology found in Intel's Haswell and Broadwell chip architectures, packing more of a punch in the underlying hardware and allowing it to support larger VM sizes.  The new Dv3 VM sizes are a good balance of memory to vCPU performance, with up to 64 vCPU's and 256GiB of RAM.  And the newly named Ev3 sizes provide users with more memory to vCPU than the Dv3, so that larger workloads can be run on sizes up to the largest E64 size, with 64 vCPUs and 432GiB of RAM.  And it is that extra power that helps provide for nested virtualization.

By unlocking more power from the underlying hardware, Microsoft has been able to harness better performance and efficiency, resulting in cost savings.  These new Hyper-Threaded sizes are said to be priced up to 28% lower than the previous Dv2 sizes.

What's the reason for running nested virtualization?

How the Cloud Improves Communication Within Global Businesses

Article Written by Avery Phillips

For global businesses, the languages, currencies, cultures, and business practices they need to navigate will vary greatly on a daily basis, depending on where their employees are based. Of course, clear and consistent communication is key for success in such a widespread organization. By offering unified systems that are highly accessible to employees around the world, cloud computing provides a number of solutions to common communication issues. Here are a few major examples of how cloud computing improves communication within global businesses.

Payroll

For companies that operate on a global scale, payroll can be a pain to keep up with. Payroll and tax laws differ greatly between countries depending on local and national regulations. Along with balancing these expectations, companies also have to meet the financial requirements of the banking systems they use. In such complex circumstances, things can easily get out of hand, resulting in hefty fines and penalties. However, the cloud allows companies to centralize their efforts to meet these regulations and track other payroll issues, all in one place. This makes it much easier for global businesses to monitor and maintain compliance with the variety of tax laws and payroll regulations in different countries.

The Benefits of Cloud Technology for Seniors

Article Written by Sally Perkins

Whether you like to face the reality of the 21st century or not, an undeniable truth is that technology and the Internet became a paramount part of our daily lives, which without it would be hard to function. Twenty, or even just ten years ago, life looked a bit different, and some people might have never guessed that they would ever have access to such a convenient way to learn about the world out there. Besides making learning and communication extremely convenient, advancements in Cloud technology also provided significant improvements for seniors and upgraded their comfort and safety.

Health-Monitoring Gadget--Senior Wearables

When people enter their golden years, various health complications may arise that can cause worry. High blood pressure, for instance, is one of the most commonly occurring symptoms in seniors, which can now be tracked at all times with innovative senior wearables.

How Does Cloud Hosting Affect SEO?

Finding any way to give your website an edge against the competition is a top priority for many businesses and brands. While the fundamentals of search engine optimization remain the same over time, many minute changes lead to shifts in how - or if - select pages are ranked in search.

While Google, Bing, Yahoo and other search engines all have their specific algorithms and formulas, most imitate one another to some extent. Because of this, improving your SEO performance across all search engines is relatively straightforward. Nevertheless, it still takes time and patience to produce noticeable results.

One area where many brands have wondered about the implications of SEO is in cloud hosting. What are the ramifications of using a cloud-based hosting system and what are the potential benefits? Today, we'll review the ways that cloud hosting can affect your broader SEO strategy so that you can decide whether making the switch is worth it.

Subscription Boxes – Is the Ecommerce Phenomenon Right for Your Business?

If you run an ecommerce business using a cloud based platform, then looking for new ways to generate revenue is an important part of keeping your competitive edge. One interesting way businesses both big and small in ecommerce have been creating new revenue streams is with subscription services and products.

What kinds of Subscription Services Do Ecommerce Sites Offer?

A good example of a subscription service is Amazon Prime, which allows people to, for a fixed monthly fee, receive access to next day delivery at no charge as well as a lot of online media. This is a way Amazon can add value to customers for a small monthly fee, bringing in its own revenue, which has the second benefit to the brand of making people want to shop with them more frequently to get the most out of it.

Subscription boxes are the other kind of subscription service many businesses are starting to use. For brands who are not household names, like Amazon, or major supermarkets, the added value route isn't a great model, but selling monthly subscriptions to receive a selection of products can work very well.