Cloud Strategy

Benioff's Dream: Toppling Microsoft, Oracle, And SAP

Grazed from Information Week.  Author: Doug Henschen.

Salesforce.com CEO Marc Benioff loves to map out the arc of enterprise IT history during his keynotes, narrating the evolution from mainframe to client-server to the rise of the Internet and on to today. He did it again this week at the company's packed, 10,000-attendee-strong Cloudforce event in New York. And as he's been doing all year, he presented social networking and cloud computing as inevitable next steps for IT.

Benioff has adroitly positioned Salesforce.com at the center of both of these trends, but the social part is actually a fairly recent development. The company spent 12 out of its 13 years in business leading the no-software, software-as-a-service movement. Subscriptions for SaaS-based CRM are still the core business, but between last year's launch of the Twitter-like Chatter service and this year's acquisition of social media monitoring company Radian6, Salesforce is trying to cast itself as the innovator to turn to transition to a socially connected business approach...

Oracle's best-of-breed strategy, as described by president Mark Hurd

Grazed from ComputerWorld.  Author: John Gallant.

It used to be easy journalistic shorthand to write 'database-giant Oracle Corp.', but that labeling no longer fits a company that's now a key player in applications, appliances, servers, development tools, operating systems and, yes, even cloud computing. How do all these components gel into a coherent plan for IT customers? What makes Oracle better than the other big integrated systems players like HP and IBM? In this latest installment of the IDG Enterprise CEO Interview Series, Oracle President Mark Hurd spoke with IDGE Chief Content Officer John Gallant about Oracle's strategy and why the company is uniquely positioned to help IT leaders deal with the difficult challenges they're facing today. Hurd also clarified Oracle's stance on cloud -- a position clouded -- sorry -- by some earlier comments from CEO Larry Ellison -- and what makes Oracle's approach better than 'very old' cloud solutions like salesforce.com. He explained more about customer migrations to Oracle's new Fusion applications and discussed how Oracle plans to win in the evolving server market...

New Research Uncovers How Cloud Is Impacting Professional Services

Grazed from eMailWire.  Author: PR Announcement.

The Technology Services Industry Association (TSIA) today released preliminary results from its recently conducted benchmark study on the impact of cloud computing on technology professional services...

Four key reasons to include cloud computing in your business strategy

Grazed from ZDNet.  Author: Mark Skilton.

The issue of success or failure in moving your company data, IT storage, servers or software to the cloud is often driven by technical issues, including performance, bandwidth, security and total-cost-of-ownership (TCO) considerations. While many of these factors are key criteria for selecting cloud solutions, they usually don’t align with the bigger picture that C-level executives must consider when adding new IT solutions...

Beyond the Cloud Vapor: Gartner Analysts Pinpoint IT Cloud Strategy

Grazed from PC Magazine.  Author: Michael J. Miller.

For the last several years, Gartner’s Daryl Plummer and David Mitchell Smith have presented "the cloud scenario," at the company’s annual Symposium. What struck me this year, however, is that much of the discussion has moved from defining cloud computing toward specific models of implementing cloud computing that will differ for each organization.

First, Smith shared Gartner’s definition of cloud computing: "A style of computing where scalable and elastic IT-related capabilities are provided 'as a service' to external customers using Internet technologies." ...

Ten strategies for making the "Big Leap" to next-gen mobile, social, cloud, consumerization, and big data

Grazed from ZDNet.  Author: Dion Hinchcliffe.

Earlier this month I explored the tsunami of change that’s been roiling businesses and their IT departments of late, challenging them like few generational disruptions before. Perhaps only the advent of PCs in the 1980s was the last similar wholesale transformation of the IT landscape. Consequently, there’s little recent precedent to guide business and technical leaders on how to reconcile their organizations with the technology dislocations that are having a growing impact on organizations around the world today...

Five Mistakes Companies Make in their Cloud Strategies

Grazed from Logicalis.  Author: Editorial Staff.

Security 'is not the only concern when conducting email marketing'

Grazed from Experian QAS.  Author: James Glass.

Firms in New Zealand that rely on email marketing strategies are among those to have been warned of some of the factors they must address when operating such a system.

Russell Parsons, writing for Marketing Week, explained security is the obvious item on the agenda, but there can be several others.

He noted there are numerous benefits to email marketing, such as reliability, a low carbon footprint and the ability to target the right audience.

Email marketing 'requires sophisticated strategies'

Grazed from Experian QAS.  Author: Neil Hill.

Companies running email marketing campaigns require sophisticated strategies to deal with the popularity of social media sites such as Facebook and Twitter.

This is the view of Sebastian Dyer, a columnist for the Technorati website, who said while the rise of social networks is limiting the number of conversations that take place by email, it does not mean the channel is redundant in terms of its advertising potential.

Cloud computing 'should be part of IT strategy'

Grazed from Experian QAS.  Author: Neil Hill.

The use of cloud computing offerings should be an important part of a company's overall strategy for IT, it has been suggested.

This is according to Douglas Menefee, chief information officer of the Schumacher Group, who said that businesses should not make the mistake of viewing cloud computing as a separate entity to other IT operations.

"Develop your IT strategy - cloud is just part of it," he stated in comments reported by Forbes.